Most toy stores have little information kiosks where the educational toys being sold are made accessible to the public for testing and trials. These kiosks also almost always have a representative from the toy store who will gladly explain and demonstrate what each toy can do and for what ages they are best suited. It is also during play that children develop their creativity, imagination, speech, reading, thinking, problem solving, and even their motor skills. But children's educational toys come with a specific purpose, at least in terms of a child's age. Children up to the age of three will benefit greatly from creative play. And because infants are the best teaching subjects, great pains have been undergone to develop educational toys that would enhance their sponge-like abilities. Learning starts at home. It is the responsibility of parents and the people that surround infants to make sure these formative years are maximized by exposing their children to toys and things that would encourage and feed their hunger for knowledge. With a team of experts in child psychology, teaching and technology, LeapFrog has established itself as one of the most sought after and popular educational toy makers all over the world. In fact, in 2000 alone, during the rise of the demand for children's educational toys, LeapFrog's sales soared by a whopping 120%. If we want to them to learn something, a good trait, a lesson, or whatever, bring it to the children during the preschool years and you will not fail. A good example of an educational toy for preschoolers is LeapFrog's line of interactive toys and games. Toys "R" Us carries LeapFrog's products in all of its 150 branches worldwide. Look for something like a book. You can easily spot toddler books because they are usually made from cardboard and are colorful. Some books have sounds and they recite nursery rhymes. Some have pop-ups and fur for the kids to touch. It is better for parents to read to their child, to show the child that learning is very much important.